Digital marketing refers to the promotion of products or services using digital technologies. Businesses use social media platforms, emails, and websites to connect with potential customers. Strategies such as SEO, content creation, and pay-per-click campaigns increase visibility and drive traffic. Digital marketing offers precise targeting and real-time analysis, making campaigns more effective. It helps brands build awareness, strengthen relationships, and achieve steady growth. As digital trends evolve, it remains a core business requirement.
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